Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 15 years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or shipped to meet their busy lifestyles. “The purpose of Project Strive is to build from what our guests love about Newk’s and evolve the brand to become more aligned for their lifestyles. It comes from our brand mission to strive to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Eatery Menu.
Newk’s has always featured an open kitchen, where guests can see exactly what enters into their meals. Historically, guests have not necessarily been mindful of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and several fun details about the constituents and preparation methods.
“This project connects our brand story with the guest experience with an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The style is contemporary and comfortable with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the history of Newk’s roots as a homegrown brand with a passion for food and family, together with their purpose to Strive To Make A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and cash for research to aid Ovarian Cancer, has additionally been infused in to the design in a prominent way. “The new teal mosaic tile wall is an important feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside will be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is perfect for guests inside our restaurants to feel the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The manufacturer aims to go on to renovate and refresh its restaurant locations across all 16 states because they grow in new and existing communities to Feed What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome made from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous part of hospitality.
Newk’s takes no shortcuts at all, except in our name. Our kitchen is surely an open book where we make every meal to order on your own. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, with no fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.